Understanding Brazil's New Recognition Standards
IW Melcheds Advogados presents a practical guide to Ordinance No. 25/2025, which establishes objective criteria for well-known trademark recognition in Brazil. The guide was developed by Talita Sabatini Garcia, partner responsible for the firm's Intellectual Property practice.
Designed for companies with established trademarks and professionals seeking to understand the new requirements, this resource covers minimum recognition thresholds, methodological requirements for market research, and supplementary documentation—helping you assess realistic approval prospects and avoid unnecessary expenditures.
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